Our History
THE HISTORY OF ASHWORTH & BIRD: Crafting Distinction with Elegance
Founded in 1998, Richard Clews has built a reputation for delivering unrivalled custom made tailoring that combines time-honoured craftsmanship with the finest materials from around the world. With a showroom in Jersey and atelier In Reigate, Surrey, the brand is synonymous with sartorial excellence, attracting clients who appreciate luxury, style, and impeccable attention to detail.
The Origins In Jersey
The journey of Ashworth & Bird began on the scenic island of Jersey, where Richard, a tailor with a deep knowledge of traditional techniques and an eye for luxury, opened the first boutique. Combining the natural beauty of Jersey’s landscape with his passion for fine clothing, the boutique quickly became a go-to destination for the island's elite, as well as for clients from mainland Europe seeking exceptional custom made garments.
From the beginning, Richard made a commitment to work only with the finest fabrics available, and it was through this dedication that the brand began its lasting relationship with Loro Piana, one of Italy’s most prestigious fabric mills. Known for its luxurious cashmere, wool, and exclusive textile innovations, Loro Piana was the perfect complement to the tailor’s commitment to quality. By incorporating these sumptuous Italian fabrics into a large selection of custom made clothing, Richard set itself apart as a purveyor of refined style.
The showroom in Jersey has become a symbol of sophistication, drawing a loyal clientele who appreciate the custom experience that went far beyond the ordinary. From perfectly measured suits to hand-finished details, every garment was an expression of the wearer’s personality—crafted to the highest standard.
EXPANDING TO REIGATE: Bridging Tradition and Modernity
As Ashworth & Bird grew in prominence, the brand expanded to mainland Britain, opening a second atelier in Reigate, Surrey. Situated in the heart of the charming market town, just outside London, the new location offered the same intimate experience and dedication to excellence that had made the Jersey shop a success.
Reigate’s sophisticated yet relaxed atmosphere made it the ideal setting for a brand known for its refined taste and timeless elegance. The move to Surrey allowed Richard to reach a broader clientele, including professionals, executives, and discerning individuals who sought a luxurious tailoring experience without the bustle of London’s busy streets.
At the Reigate boutique, Richard continued its partnership with Loro Piana, offering clients access to the world’s finest fabrics. This relationship not only reinforced the brand’s commitment to quality but also introduced clients to fabrics like Loro Piana’s exclusive Vicuna wool and Cashmere Royal, further elevating the custom tailoring experience.
THE ART OF BESPOKE TAILORING: A Commitment to Excellence
Today, Ashworth & Bird is recognised for its dedication to the art of custom tailoring. Each garment is meticulously handcrafted to ensure a perfect fit and an enduring sense of style. Whether it is a classic suit, an elegant overcoat, or a finely tailored shirt, every piece is made using the finest Italian fabrics, carefully chosen for their unparalleled softness, durability, and luxurious feel.
The custom process begins with a personal consultation, where clients are guided through a range of fabric choices, styles, and details. From the initial measurements to the final fitting, every stage of the process is executed with the utmost care and precision. The result is a garment that is uniquely tailored to the individual, offering both exceptional comfort and timeless appeal.
THE LEGACY OF ASHWORTH & BIRD: Crafting Timeless Elegance
The legacy of Ashworth & Bird is one of dedication to craftsmanship, exclusivity, and the pursuit of sartorial perfection. The blend of traditional techniques with modern sensibilities, along with the use of the finest materials like Loro Piana’s iconic fabrics, ensures that every suit, coat, or shirt crafted by Richard is an investment in both quality and style.
As the brand continues to grow, it remains rooted in the values that first made it a success: a commitment to personalised service, the finest fabrics, and the timeless art of tailoring. With a showroom in Jersey and boutique In Reigate, Ashworth & Bird remains a trusted name in luxury menswear—delivering garments that reflect the unique taste and lifestyle of each individual client.
